“If you want to go fast, go alone. If you want to go far, go together.” — African ProverbIn sport, as in branding, showing up isn’t enough. The journey is shared with fans, athletes,and the culture itself.Walk into any stadium…
A decade ago, African athletes and clubs relied on mainstream media to get noticed. Moreoften than not, they needed a gatekeeper to be seen; recommendation from a coach, a scout’sattention, or coverage from a media house. Today, all it takes…
Kenya is one of the most passionate sporting nations in Africa. From rugby to athletics,volleyball to basketball, we thrive in almost every discipline. Just look at the crowds drawn tolocal football matches, politician-sponsored sporting tournaments, and the electric energy ofschool…